What is DOOH?

DOOH Stands for Digital Out of Home. 

It refers to digital media in relation to advertising based networks excluding television and radio advertising but including digital signage. 

 

Digital Out of Home Advertising networks can be found to use strategically placed, networked digital signage displays to reach consumers with highly targeted messages in venues that include airports, railway and bus terminals; office-building lobbies and elevators; and shopping centres.

DOOH advertising networks often provide advertisers with additional engagement opportunities that include interactive touch screens and mobile integration using NFC, BLE, and QR Codes and advertisers can customise their messages to a specific location, time of day, or special event.

According to Screen Media Daily – “The Australian digital out-of-home (DOOH) advertising market has seen strong growth across a wide range of venue categories. Australia’s digital out-of-home networks are concentrated around cities and transportation hubs where they are most likely to intercept on-the-go consumers.  As a result, there are no true national scale networks. However, as mass mediums go, many of Australia’s DOOH networks have greater reach than comparable mediums, including television.” 

Apparently, the growth in the DOOH market in Australia is around 22%  as at 2015 and the USA remains the largest by revenue but only ranks fourth in consumer DOOH exposure behind Australia, UK and Canada as there are more people who are closer to these cities where the a majority of DOOH Displays are placed.

We work with the DOOH Networks to design & manufacture a suitable Interactive Outdoor LCD Display Signage that will engage, inform, and entertain consumers.

For further information, please contact Metromatics +61 7 3868 4255 or sales@metromatics.com.au